Architectural services are no longer limited to the range of what they offer. Builders can no longer offer the same type of cake cutter building as in the past. People want a variety of details and types of houses or buildings. They want something more than "the house next door".
Architects offer a variety of services. One might specialize in landscape architecture while others choose to go "green." Green housing is a relatively new trend that has evolved from the desire to save energy and fossil fuels.
Architects must keep potential customers in and keep their clients happy. Happy customers mean more referrals and higher profit margins for their architectural firms.
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Architectural services were once limited to whatever the builder wanted. He will contact the architect and will build a house or building according to his basic wishes. If they build subdivisions, the houses are more likely to look like cake-cutter houses to save time and money.
People are not happy with this approach anymore. They want to be able to have a say in how the exterior and interior of the house is designed. They want their money to go further but still want to maintain control of how the finished product will look.
Houses and buildings are built to save energy and use recycled materials in as many places as possible. It helps preserve the environment and gives homeowners the ability to feel like giving back to the world.